Vehicle Wraps: Why They’re Exceptional Marketing Tools

Vehicle wraps are one of the most effective ways to market your business. In fact, they’re so successful that nearly 25 percent of businesses in the U.S. rely on them as their primary source of marketing; that’s up from just 10 percent in 2010. What makes vehicle wraps so exceptional?

What is a Vehicle Wrap

A vehicle wrap is a form of mobile marketing that uses graphics, text, and images to decorate the outside of your car, truck, or other type of vehicle. Vehicle wraps are one of the most cost-effective ways to advertise, because they can be seen by a huge number of people on a regular basis. Just driving to work or running errands will provide you with countless opportunities to connect with new customers. Your employees can also take it upon themselves to drive around the neighborhood, dropping off business cards and making personal contact with new prospects.

Statistics on Vehicle Wrap ROI

The ROI of a vehicle wrap is exceptional for many reasons and has a higher return-on-investment than other forms of marketing. Online ads can cost up to $21 per thousand impressions, while fleet graphics can cost as little as $0.15 per thousand impressions. That’s nearly four times more online activations per ad dollar than TV, radio, and print. Plus, ads are only seen by people who have access to the internet or TV, whereas a vehicle wrap will be seen by everyone. Whether they’re walking around town or driving to work, they’ll see your message!

Studies show that one dollar spent on outdoor media resulted in almost $3 in sales. The retail world has gone mobile and digital, but the vehicle wrap is still the most effective form of advertising for local businesses. One study showed a 30% conversion rate increase on average with other forms of outdoor marketing vs. an average 11% conversion rate with traditional forms of marketing.

At Standout Graphics, we can help turn your fleet into a mobile marketing machine. Contact us today for more information!