If you’re considering having your company vehicles wrapped, you have to be sure that the wrap design you choose matches the vehicle’s shape and model. The goal of wrapping vehicles is to promote your business through the vehicle itself, so you want the message of your branding to be clear on the road to your clients and customers. If you’re not careful with designing your wrap around the shape of your vehicle, it can detract from your message instead of helping to spread it!
How to Choose a Design
Different vehicles have different shapes and styles. It is important to consider how your vehicle will be displayed on a website or social media. It is also important to consider what people will think when they see your fleet vehicles parked at events, restaurants, or any other place where you operate. Will it make an impression? If you want people to remember you, then making sure that each of your fleet vehicles makes a lasting first impression is vital. There are some simple things you can do with designs that make a big difference. For example, choosing a design that matches your company’s colors is always a good idea. This helps customers identify your brand quickly. Also, don’t forget about graphics and logos! Many businesses choose to use their logo as part of their wrap design because it’s easier for customers to recognize them in public spaces. If you don’t have a logo yet, we can help with that too! We work closely with our clients to create custom graphics and logos that match their brand identity perfectly.
When designing a vehicle wrap, it’s important to match your design to your vehicle’s shape. Why? For example, a square box truck might look great with a square logo in the middle of its side — but try to create an intricate design around a bus-shaped vehicle and you end up looking more like a team of designers on acid than an organized branding effort. A good rule of thumb is to think about how you want people to perceive your business when they see your vehicles on the road: If you run a delivery service, for example, then consider incorporating elements that suggest speed and efficiency into your designs; if you run a restaurant chain that specializes in breakfast foods, then consider including images or colors that evoke morning sunlight. The key is finding ways to subtly include these messages without distracting from other parts of your brand identity.