If you own and operate your own small business, you’ve probably noticed that it’s pretty loud out there. Being seen can often feel like an uphill battle.
Boosting your online presence and hoping loyal customers share your message on social media can help, but have you considered vehicle wraps an option? Vehicle wraps are an excellent way to increase your visibility and set yourself apart from the competition.
But before you jump in with both feet, it’s essential to consider what kind of design best reflects your small business brand. Let’s dive into the world of vehicle wraps and learn more about how to develop a design that resonates with your target audience.
What Is A Vehicle Wrap? Why Should My Small Business Consider It?
A vehicle wrap is a large vinyl graphic applied to the exterior of your car, truck, van, or other vehicles. Made of durable material, they are designed to last for years in the elements and protect your vehicle from any damage. Vehicle wraps are customizable and can be used to advertise your business while on the go.
You can pick several options when creating a vehicle wrap design, including custom textual elements, logos, and images. You can also choose from a variety of colors and fonts that best represent your small business brand.
Plus, vehicle wraps are typically much more cost-effective than other forms of advertising. Consider these facts:
“Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research. “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group indicates.
In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
Types of Vehicle Wraps for Small Business
Don’t have a “company car”? No worries! While you can pick a full-coverage wrap, there are other options available that don’t require a full wrapping.
Badge Wraps: These are an excellent option for small business owners who don’t have the budget to do a full-coverage wrap (or simply want to boost their business on their personal cars) Badge wraps feature custom designs and text on specific areas of your vehicle, such as doors and/or sides of a van.
Partial Wraps: Partial wraps cover 25% – 75% of the vehicle, and are a great option for those who want to make an impact without having to commit to a full-coverage wrap.
Full Coverage: A full-coverage wrap covers your entire vehicle and can include any type of design element, such as logos, pictures, text, etc. This is the most popular option for small business owners who want to maximize their visibility on the road.
No matter which type you pick, you can bet that people will start to notice your small business as soon as you hit the road.
Tips for Crafting an Effective Vehicle Wrap Design
When it comes time to create a vehicle wrap design, there are a few tips and tricks to keep in mind that will ensure success:
1. Color Matters
One of the first things to consider when creating your vehicle wrap design is color. Depending on your business type, different colors will evoke different feelings from viewers. For example, blues are often associated with trustworthiness and stability, while reds can be used to create a sense of urgency. Choose colors that best represent your brand and help customers identify who you are at a glance.
2. Keep It Simple
Unless someone is stuck behind your car in bumper-to-bumper traffic, they won’t have time to read every word of your vehicle wrap design. That’s why it’s important to keep your message simple and concise.
Less is more when it comes to vehicle wrap design — you want your message to be seen quickly and clearly. Avoid using too many fonts, color combinations, or logos in your design, as this can make the overall look cluttered and unappealing. Instead, focus on one main element (such as a logo or phrase) and build your design around that.
3. Reflect Your Brand
Your vehicle wrap should reflect the personality of your small business brand while also grabbing people’s attention. Use fonts, colors, and graphics that best convey who you are as a company — this will help create an identity for your small business on the road.
For example, if your small business focuses on eco-friendly products or services, you can incorporate green into your design to show customers that you’re passionate about sustainability. Or, if your brand is loud and fun, use bright colors and bold fonts to reflect that.
4. Words Matter Too!
Your colors, logos, and fonts are just as important as the words you use in your design. Take time to come up with a phrase that reflects your small business and its values — this will help engage customers and make them more interested in what you have to offer.
Keep it simple, but don’t be afraid to get creative. If you can catch their eyes and make customers smile, you’re sure to get their attention. Think of brand mottos or phrasing you’ve seen while driving – what stuck out with you? Get inspired and come up with something unique but also memorable.
5. Choose a Quality Wrap Provider
Once you’ve got an idea of how you want your vehicle wrap to look, it’s time to choose a quality wrap provider, like Stand Out Wraps. Make sure they have experience creating custom designs and that their materials are top-notch.
Your car is your brand’s biggest advertising asset — you want the wrap to last for years without any fading or peeling!
As a small business owner, the last thing you want to worry about is your vehicle wrap design not capturing the essence of your business. With the tips and advice above, you can create a stunning design that accurately reflects who you are as a company and stands out from the competition.
Take time to research colors, fonts, and graphics that best align with your brand, develop creative phrases that represent your values, and choose a quality wrap provider to ensure the longevity of your design.
By following these steps, you can be sure that your small business will be noticed on the road — and who knows, maybe even draw in new customers!
Want to get started with quality vehicle wraps for your small business? At Standout Wraps, we offer the best in quality materials, custom designs, certified Installers, and unbeatable customer service. Visit our website to see some of our past creations and once you know how you want your design to look, look no further than Stand Out Wraps
Contact us today to get started and show off the unique personality of your small business!